Brand Work
Selected work
Zehl & Associates Premier Injury & Accident Lawyers
Researches and writes engaging, SEO-driven blogs and practice pages for a top-rated Texas personal injury firm, resulting in increased page views and client conversions.
Acuity Brands 2023 EarthLIGHT Report
Led content development and creation for the company's annual Environmental, Social, and Governance (ESG) disclosures document.
Hello Alice Small Business Mastercard
Led go-to-market content strategy and regulatory compliance, including email marketing sequences, direct mail, landing pages, and more.
Hello Alice Milestones
Directed three-person editorial team to research, write, edit, and launch multimedia learning materials to guide entrepreneurs as they start and grow small businesses.
Editorial
Selected work
Tainted Love: The Astronaut Love Triangle That Led to Adult Diapers and Battery
One of Houstonia's top performing pages of all time
A Shell of Itself
Finalist, 2019 City and Regional Magazine Award for Best Reporting
What I Learned Working at Tales of the Cocktail
Selected for Southern Foodways Alliance's Cornbread Nation: Best Food Writing of the South, 2015
Waiting for Ste. Anne
Additional profiles for Houstonia and Eater: Emeril Lagasse, James Prince, Clint Capela, Gene Wu, Art Acevedo, Dr. Ruth Simmons, Chris Shepherd, and others.
Literary
Selected work
Plum Crazy
Anthologized in Best American Travel Writing 2017
Looking for Love in Gut Bomb City
The Mother Load
Notable mention, Best American Essays 2013
Instead of the Rat Pack
Anthologized in Best Creative Nonfiction Vol. 2
The Lot Where Red Trucks Park
Surfers in Iowa